Friday, November 19, 2010
The iPhone is undoubtedly the most popular smart phone on the market today. What's not to like? Along with its awesome iTouch Technology,wide screen interface, social connectivity, SMS text messaging and email capabilities and built in Safari browser, you have access to thousands of games, utilities, and social networking applications.
Competing against such a vast volume of software programs would seem to be a daunting task, yet we've only seen the tip of the iceberg. Most of the social buzz has centered around the "best sellers" leaving the impression that there is no room left for the average internet entrepreneur to get in on the action. It's simply not true.
Have you ever thought of publishing and marketing your own iPhone App? More and more digital content is finding its way into Apple's AppStore. Why not yours? If you currently have your own digital content then getting it published in the form of an iPhone app has never been easier.
Technology has now made it cost effective for the average internet entrepreneur to easily publish their own app without knowing anything whatsoever about coding. Forget about learning AppleScript, xcode, Objective "C", Cocoa Touch, or how to program java into the iPhone's OS. Never mind about having to purchase Apple's SDK developers kit and a Mac.
Numerous companies have come online that offer the would-be iphone marketer a push-button solution. Basically, your app platform already exists; you just have to fill it with your own content. Of course, if you wanted to create a sophisticated game or utility, then you would have to learn to code it yourself or hire a developer to do it for you.
Why publish your own app? What are the advantages of getting your digital content into the Marketplace?
First of all, by making your content available as an iPhone app you immediately gain access to the expanding mobile market. The majority of experts agree that most internet browsing in the future will be done from wireless mobile devices such as the iPhone 3gs and other smart phones. Making your content "mobile" automatically expands your market reach. Because your app will be hosted on its own server, you can update your app any time you want.
There are three main ways you can generate extra traffic and expand your marketing presence by going mobile.
Three iPhone Marketing Strategies:
The Giveaway: Smart marketers have been giving away their content as a way to generate new traffic and convert existing leads into paying customers ever since the internet first began. It works. An iPhone app is just another method of distribution. Many marketers have already discovered the value in distributing their digital content through iTunes, mainly in the form of audio and video podcasts.
But to pull this off successfully you have to offer more than just a four-page "Special Report". While you don't need to publish a lengthy book, you should offer something substantial. Turning your blog into an iPhone app is another possibility to be considered.
The Option or Add-on: Are you currently selling an online digital product? Consider adding your own iPhone app as an "option" or "addition" to your regular product and make it available on your sales page.
For instance, say you have a how-to digital ebook already for sale, you can allow your new customer to download your app for free (using a special discount code provided by Apple) or make it available for a small "extra" fee. The same strategy can be used from the AppStore.
The Mobile Blog/Advertising Model: Many website owners and bloggers monetize their sites with advertising revenue. Making your blog or website mobile is a good way to add an extra revenue stream to your business with content you already have.
There are many mobile advertising networks and agencies out there, but the largest of them is AdMob, which has already served a few billion ad units to millions of consumers. Before you rush into this kind of venture, you should check out the demographics first - not all web content is suitable for mobile advertising. A blog about knitting won't attract too much advertising revenue!
Targeting and relevance is not as advanced as say Google's AdSense, but I suspect this will improve now that Google has bought AdMob for a reported $750 million.
Doing business with AdMob is as simple as pasting their code into your iPhone app. And they provide you with the metrics and analytics you need in order to maximize your revenue streams.
Going mobile is definitely part of the future of IM. Don't miss out.
Channel 1 - Online retail stores
It is not difficult to understand that online stores normally do not carry the huge overheads as regular offline retail stores need to bear. Therefore, they can afford to sell the iPhone to you at a lower price. Some big online stores are competing among each others, therefore you can shop around to compare the price before making your decision. You will also find rebate and coupon offers from them. Some online stores will provide free shipping. You are advised to register for promotional deals to get the latest news from those big online store.
Channel 2 - Online Auction
You may discover big auction sites such like eBay is the "haven" to buy iPhone at low price. On the site your can find a lot of sellers and retailers that you can bid for various type of electronics. Be reminded to bid for retailers with good reputation (in eBay they are called Powerseller). If you experienced problem after receiving the goods, you must raise the issue to both the seller and the auction site. Price comparison is easy so you can readily buy a cheap iPhone there.
Channel 3 - Online Classified
Craigslist is considered to be the biggest online classified site. There people bargain for "everything" so it would be easy for you to find someone offering iPhone at a reasonable price. Both new and second hand goods could be traded there. Nevertheless, be careful before you make a deal as your payment are not protected such like those big auction site which will help resolve your dispute.
Channel 4 - Join Marketing Campaign
There are great companies which give out electronics like game console, mobile phone and laptop as the gift of their marketing campaign. Some campaigns are simply held in the form of lucky draws, while some require you to participate in free trial of their products or to complete surveys. Read the terms and conditions before you join and be reminded to stay away from scam. A lot of people really get a new iPhone by joining those campaign.
Thursday, November 18, 2010
But in this iPhone 4G review, we wish to assure you, the prospective end user, that the newest iteration of the popular handheld device truly, certainly, absolutely, undoubtedly ROCKS!
Stop asking how to afford an iPhone 4G. There are many ways to score a free iPhone 4G anyway, which we will discuss later on. For now, take a look at 10 fabulous reasons why you should own the next incarnation of the world's most popular mobile phone.
1. Video calling. This is, perhaps, the most exciting addition to the Apple iPhone 4G. With the addition of a front camera, video calling is now possible. You can use IM video conferencing, video calls allowed by your network, or Apple's proprietary video chat application, the iChat.
2. Sexier design. The iPhone 4G is said to be 25% lighter and thinner than previous models. Aesthetically, this would mean a sleeker, sexier design. Functionally, this would also mean that people with delicate hands - particularly females - will have an easier time handling the device.
3. Longer battery life. For this iPhone 4G review, the longer battery life promised by Apple is the clincher. After all, our enjoyment of this cellphone greatly depends on how long we can use it. With more than 30% battery life added to the unit, we can be guaranteed of a longer time in enjoying the new things that the iPhone 4G can offer.
4. Front cam applications. Of course, the front camera isn't only good for video calling. A slew of applications are now being developed to make good use of this new feature. Imagine, a game where you - with your exact likeness - would be the protagonist. Or a real time makeover app? The possibilities are endless.
5. Higher resolution. The unit boasts of a 960 x 540 resolution, a fantastic dimension for mobile devices. HD videos would look amazing on the iPhone 4G's new OLED screen. And with the improved HD audio playback promised by Apple, you can have a marvelous multimedia experience on the go!
6. Better camera. Improved to 5 megapixels, the newest version of the popular product just made an already impressive image capturing feature even more powerful and noteworthy! Also, the 4G model now has a flash!
7. Lower price, with no subscription plans. At $199 for 32GB and $299 for 64GB, this should put a stop to searches for answers to the question how to buy an iPhone without subscription. You're free to choose a telecommunications network you're comfortable with, and you won't have to worry about a restrictive lock-in period.
8. Better WiFi connectivity. The newest model will finally support 802.11n, which will make it at par with its current generation rivals, the Google Nexus One and HTC HD2.
9. Multitasking capabilities. Tired of having to close an app just to open up a new one? Well, the 4G model will finally, FINALLY allow you to multitask, i.e. to open up several applications simultaneously. This iPhone 4G review's reaction can be summarized in 3 words: it's about time!
10. The small things that pack a wallop. Unified mailbox. A folder for apps. New wallpaper and background options. True GPS built in. These are just some of the many more software additions to the model, making it the best iteration of the product to date.
The first of the commercials portrays the new iPhone as the next step up from the popular iPod. The iPod was all the rage up until this point, and the iPhone was supposed to be the next-generation iPod, oh, and it's also a phone! The advertisement displays all of the enhanced features available in the iPod, and more, the point being "There's never been an iPod that can do this."
"So, say you're watching Pirates of the Caribbean"
Finger clicks on video and displays wide screen movie.
"Mmm, did somebody say Calamari?"
Finger clicks back to menu, selects Maps application to search 'Seafood'.
"The closest would be..."
Map displays all seafood locations and highlights location nearest to you.
Finger clicks seafood location, and restaurant phone number displayed. iPhone dial's.
The first four iPhone commercials flaunted the convenience, innovation, and usefulness of a single product with the functionality of not only a phone, or a music device, but a product that can, among other things, listen to music, watch videos, view photos, make conference calls, check e-mail, browse the web, and view maps.
Not only does Apple utilize television for their marketing strategy, but they make use of their website by posting videos, they also published a handful of press releases that could have been released in one single document. Apple often uses this tactic to build up hype and leave the consumer wanting more.
With Apple's brief press releases, giving the audience little to go off, "Apple leveraged a law of social physics - news, like nature, abhors a vacuum. In the absence of real information, those who care about a product will grasp at any rumor that comes their way. Apple may publicly disavow the rumor Web sites that scramble for scraps about the companies plans, but secretly their marketing department must be delighted. It would cost a lot to buy that kind of Web advertising." (Silverman, 2007)
The official iPhone website does more than just provide information about the product. The website provides top tips and tricks for the use of an iPhone, as well as a huge focus on apps. Almost the entire iPhone page displays images of apps, provides the "App of the Week," the website also contains sections titled "Apps for Everything," and the "Top Apps." Apple's website is a great marketing tool for current iPhone users and consumers that have an interest in purchasing the iPhone. The promotion of the apps will create a stronger source of revenue for Apple. As customers see top rated applications, they are more likely to download the app, rather than searching through 25,000+ apps to find one that may be of any value to the consumer.
Successful younger men were the target audience that Apple had originally focused on. Apple had hoped that with this target audience, and the fact that 48% of this audience did not already own an Apple iPod, would allow them to reach their forecast of 10 million sales by the end of 2008.
One month prior to the release of the iPhone, Solutions Research Group profiled a cross-section of those aware of the phone. The forecast of potential buyers for the day of the release ranked a majority of T-Mobile customers, AT&T's only GSM-based product competitor, at 15%. The second largest group expected to purchase the new iPhone was AT&T's existing customer base, at 12%. The Solutions Research Group also found that 72% of males, versus 28% of women were most likely to investigate the phone at its minimum price of $499. (Malley, 2007)
The obvious current target audiences for the Apple iPhone include young people between the ages of 20 and 35, affluent teenagers, "jet-setters", and "mobile" employees who work outside of the office.
Apple is known for their simplistic, but catchy commercials. In recent television commercials for the Apple iPhone, "There's an App for that" is the new catch phrase that places a strong focus on the apps available from the App Store. Apps, or applications, are in "every category, from games to business, education to entertainment, finance to health and fitness, productivity to social networking. These applications have been designed to take advantage of iPhone features such as Multi-Touch, the accelerometer, wireless, and GPS" (Apple, 2009). Apple currently claims to have 25,000+ apps available, and counting.
The focus on the variation of apps offered opens up the target audience greatly. There is essentially an app for everyone. As a few of the iPhone commercials advertise, you can find the snow conditions on the mountain, track calories in your lunch, find exactly where you parked your car. You can find a cab in a strange city, find your share of the bill for a table of 5, or learn to fix a wobbly bookshelf. You can read a restaurant review, read an MRI, or just read a regular old book. These are just a few of the features that Apple has promoted through television commercials. iPhone apps provide every functionality that one can imagine.
When the iPhone was initially released, it was priced at a hefty $599. Still, hundreds of thousands of people rushed out to get the new phone, forking over a third as much as they would have had they waited an extra 3 months. 3 months after the initial release, Apple reduced the price of the iPhone to $399. This enraged Apple's loyal customers and consumers who purchased the new phone just months earlier. One year later, Apple again reduced the price of the iPhone to $199, 66% less than the original price.
In July, 2007, the Apple iPhone was all the hype. I believe that Apple's decision to release the phone at $599 was slightly based on greed. However, their product was the most innovative out in the market place, giving Apple the freedom to price the iPhone at whatever they wanted. Many believed that Apple had cut the price after discovering lower than expected iPhone sales. Apple, however, states that the price cut was made "to spur holiday sales and predicted that Apple would meet its stated goal of selling its 1 millionth iPhone by the end of September." (Dalrymple, 2007)
As with the product life cycle of any cell phone or Apple product, including Apple's iPod, prices are often reduced drastically months after the initially release. Tech products are always competing against "the latest and greatest" while maintaining a relevant price in the market place. Had Apple not reduced the price of the iPhone, the customer base would have dwindled quickly as many consumers are unwilling to spend $599 on a cell phone, no matter how many useful features the phone may carry.
As the iPhone remains to be the number one smart phone around, the product continues to grow, increasing size capabilities, increasing the number of applications available, and providing new features that are released through new iterations of the phone, continue to provide a greater value to the iPhone while the pricing remains relevant.
At this time in the product life cycle, Apple continues to release enhanced iterations of the iPhone. With most iPhone users un-willing to purchase a newer version of the iPhone because of price, the target audience for the newer generation phones is new iPhone customers. With Apple's installed base continuing to grow, they have found a way bring in reoccurring revenue from their existing customers through the sales of their application downloads. As more and more people purchase the iPhone, Apple's audience for new customers continues to dwindle. Fortunately for Apple, they have built in another source for revenue that continues throughout the life of the product.
Monday, November 8, 2010
Posted by admin on Nov 7th, 2010
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iPhone chips to boost remote computing?
Could the near-field communication (NFC) chips rumoured to be inside a future iPhone be used for more than just mobile payments?
Read more on cnet.com.au
Report: Plasma HDTVs Best For 3D
Washington, D.C. (November 1, 2010) ? Consumer Reports today said that Plasma HDTVs are better at displaying than 3D images than LCD sets.
Read more on TVPredictions.com
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Tuesday, November 2, 2010
Apple’s plans for the iPhone 5 extend beyond the iWallet and straight into a more mobile computing experience than you’ve seen before using an iPhone, at least that’s what Cult of Mac is claiming.
The scoop is that use of Near Field Communication (NFC) technologies at Apple extends beyond personal security and payment systems and will also include solutions for remote computing on steroids.
As explained, the scenario could be like this: An iPhone user will carry lots of their desktop data and settings with them. When they approach an NFC-equipped Mac, they will be able to wave their phone and then all their applications, settings and data will load on the computer, even if it isn’t their’s.
This will be something, I think. And when a user walks away or their NFC-capable iPhone moves out of range, “boom”, all their data disappears from the Mac’s screen.
“The system would essentially turn any Apple computer into your own ? like you’re actually working on your own computer. Same settings, look, bookmarks, preferences. It would all be invisible. Your iPhone would be all you needed to unlock your Mac,” an unidentified source told Cult of Mac.
This will include desktop security, mouse and keyboard settings and more. The whole thing extends to a user’s Home folder, which will be accessed via Back to my Mac or via MobileMe.
Apple is understood to have been trying to figure out how to make a Home folder truly mobile for years. Indeed, Cult of Mac warns this scenarion may never be implemented. However, given Apple’s investment in server space there’s got to be a good chance the company’s plotting a memorably transportable Mac-in-the-cloud experience.